Call tracking connects each phone call to the marketing that earned it by showing different phone numbers to different visitors.
Dynamic number insertion
When a visitor lands on your site, TrackMyLeads swaps the phone number on the page for a tracking number tied to that visitor’s source. The swap is invisible to the visitor — the number simply matches where they came from.
Tying a call to a source
When that visitor calls, the number they dialed tells us which source, campaign, and keyword sent them. The call shows up in your dashboard with all of that attached, alongside a recording if you’ve enabled it.
Why it matters
Without call tracking, phone leads are a blind spot. With it, calls are measured with the same rigor as online forms.